The European Commission – the executive body of the European Union – recently launched a campaign to encourage more young girls to study science and engineering in school. Good idea, right? Of course. Unfortunately, they decided to release a teaser video for the campaign (embedded below) featuring girls doing "science" in stilettos and short dresses, random shots of lipstick tubes, and a seemingly bewildered male scientist onlooker. The "Science: It's a Girl Thing" video, as seen below, has angered a lot of people who have rightfully argued that the sexist video demeans scientists of all backgrounds. The campaign took the video down shortly after the initial wave of criticism. The video is pretty revolting, but the actual campaign website seems innocuous at worst, and it includes several great profile videos of women in science. Maybe the teaser video was a PR stunt, but generating this much bad press around launch will cast a permanent shadow on the camp
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