When you have a joke, anecdote, or quip to share with the internet, attaching your message to a well-known meme — a cultural idea or style spread among people — will likely help it take off. Have a joke about an embarrassing social situation? Then use your joke as a caption for an image of "Socially Awkward Penguin," and there's a better chance thousands of redditors will appreciate your insight. Ensuring your caption fits the general idea behind the meme will better your chances of upvotes, likes, or shares within an audience familiar with the meme. But what makes one meme more popular than another, and how might meme success depend on the popularity of other memes? Does " Confession Bear 's" latest secret impact the success of " Chemistry Cat 's" latest nerdy joke? To investigate the relationships among Internet memes, postdoctoral computer scientist Michele Coscia from Harvard University has adapted ecology research methods and applied
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