To agree with one of the developers' dodgy claims, Shark Wheels really are a revolution in wheel technology. By "revolution," I mean their products tend to revolve around a central axis. Outside of this simple prerequisite for the word "wheel," I can't see much advantage these wobbly-looking things would provide over the 5,500 year old tried and true "circle" models.
All criticism aside, the custom color combinations and variable durometers are intriguing. I'll give 'em that.
But wait, there's more! From the kickstarter:
We plan on going into every market with a wheel. It is just a matter of time and money. From military vehicles to bicycles to wheelchairs, we want the Shark Wheel to be identified as the only non-circular wheel in existence.