Skip to main content

Tie One On

What do Mothers Against Drunk Driving, neckties, and microscopes have in common?
The Cocktail Collection of men's neckwear by Stonehenge, Ltd. of course!

Think about it - how better to market neckties to men than with a line featuring colorful images of crystallized beer (left) and scotch (right)? Now, turn that into a partnership with Mothers Against Drunk Driving and a catchy line such as "The only way to ‘tie one on’ before driving." Genius!

I am a little late in voicing my appreciation for this as the ties debuted in the early 1990s - but hey, I was only 12 at time.

Michael Davidson, a biochemist-turned-microscope artist, took the images for the ties through an optical microscope. His company (Molecular Expressions) now has a whole line of beer images, as well as images of vitamins, pesticides, birthstones, and all kinds of other things that adorn items from clothing to greeting cards (visit the Galleria).

In addition to being colorful and fun, the images are a powerful reminder that changing your perspective can make a big difference in what you see. Put a glass of Guinness Stout next to Davidson's microscopic image and you'll know what I mean. Science and art are both about seeing everyday things in a new way - and exploring that viewpoint.

Comments

Popular Posts

How 4,000 Physicists Gave a Vegas Casino its Worst Week Ever

What happens when several thousand distinguished physicists, researchers, and students descend on the nation’s gambling capital for a conference? The answer is "a bad week for the casino"—but you'd never guess why.

Ask a Physicist: Phone Flash Sharpie Shock!

Lexie and Xavier, from Orlando, FL want to know:
"What's going on in this video? Our science teacher claims that the pain comes from a small electrical shock, but we believe that this is due to the absorption of light. Please help us resolve this dispute!"

The Science of Ice Cream: Part One

Even though it's been a warm couple of months already, it's officially summer. A delicious, science-filled way to beat the heat? Making homemade ice cream.

(We've since updated this article to include the science behind vegan ice cream. To learn more about ice cream science, check out The Science of Ice Cream, Redux)

Over at Physics@Home there's an easy recipe for homemade ice cream. But what kind of milk should you use to make ice cream? And do you really need to chill the ice cream base before making it? Why do ice cream recipes always call for salt on ice?